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Managing Digital Presence

AI for SEO

AI for SEO – Can I Get Penalised?

Using AI for Search Engine Optimization The continuous rise in using artificial intelligence still begs the question on whether AI for SEO can go against search engine guidelines. Early 2022 we wrote a blog post on whether AI generated SEO content is spam by Google. It seems not much has changed from our original article. …
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Marketing for Surgeons

Managing your Brand Reputation as a Surgeon

Managing your brand reputation for any business is difficult especially as a surgeon. With only one bad comment, a client can do a lot of damage to your reputation. A negative comment doesn’t necessarily mean you’ve done a bad job, there are many reasons for negative feedback. From the client not being the right fit…
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Influencer for social media

Surgeons Using Influencers

Should Surgeons Use Social Media Influencers? The impact of using social media influencers as a surgeon can be two-fold for a surgeon with a private practice, in fact for any brand. Should you be one of the surgeons using social media influencers? You can choose a personality who is well known or someone who quietly…
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Online Marketing for Surgeons

Online Marketing for Surgeons

Private practice surgeons need online marketing to grow their clientele. At New Media Ghost, we will work compliantly and offer low-cost online marketing.  We will put together a comprehensive plan, develop it, and follow up to get you the results you need. We are a small marketing company (not agency) who will help you with…
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Marketing Toolkit for Technology

Why Your SaaS Business Needs a Marketing Toolkit

So, you want to start marketing your SaaS business. But where do you start? Or, maybe you just want to improve your marketing skills? After all, you can’t grow your SaaS business without a great marketing strategy.  Download the Great Big Marketing Toolkit which can help you kickstart your marketing journey. But what exactly is a…
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social media training case study

Social Media Training Results

Social Media: Employees Wasting Work Time? “Engaging staff to use social media through training became a profitable solution for our business”. D Richardson An overview of what Social Media training can achieve for you or your business. Overview The Managing Director asked New Media Ghost to train his Estate Agency staff on using LinkedIn. Some…
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Attracting cybersecurity professionals

Attracting The Right Cybersecurity Professional

As the risks for cybersecurity increase, so does the demand for professionals in computing. By not attracting the right cybersecurity professional for your business can be costly and time consuming. A recent article by Info Security Magazine highlighted the major shortage of cybersecurity professionals.  Scouring the recruitment market showed just as reported. There is a…
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AI Generated Content

AI Generated SEO Content Is Spam By Google

A hot topic right now is news on AI generated SEO content is classed as spam by Google. John Mueller, Google’s Search Advocate has called AI generated content ‘spam’ whilst answering a question by Rohan Chaubey, a reddit moderator during Google Search Central SEO office hours hangout.  Googles webmaster guidelines have recommend users to avoid…
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SaaS Tech Digital Marketing

Importance of Digital Marketing for Technology and SaaS Companies

What’s the importance of digital marketing for technology and SaaS companies is.  As a SaaS company, you are well-versed in the changing nature of technology. You understand that technology has revolutionised the ways in which we communicate and engage with one another. This is true for businesses, individuals, and marketing itself. Indeed, technology has transformed…
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Digital Health Technology

The Rise of Digital Health Technology

As technology is ever evolving, we are witnessing a remarkable shift in healthcare causing the rise of digital health technology. ‘HealthTech’ is changing the way care is delivered to patients. The relationship between technology and digital health is reshaping the healthcare industry. Advances such as nanotechnology, AI and 3D-printing are testament to this. We look…
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