Start Growing Smarter today. Get In Touch
Start Growing Smarter today. Get In Touch
You don’t need more content. You need to be found.
New Media Ghost is a marketing agency working with consultants, founders and professional service firms across the UK, Europe and the US. We help businesses that rely on being discovered online to generate opportunity.
We are a small but mighty team, working together to make New Media Ghost the best agency it can be for our customers and partners.
New Media Ghost began long before ‘personal branding’ became a recognised marketing service.
In 2006, I was advising my CEO and other managing directors on how to use LinkedIn when it was still treated largely as a careers platform. I could see early on that building the right connections could create genuine business opportunities, not just visibility.
Over the years, I became the quiet force behind leadership profiles, shaping messaging and helping people use their digital presence commercially. A colleague once jokingly called me the “queen of LinkedIn” because I had jumped onto the platform so early and could see where it was heading.
In 2017, I formally founded New Media Ghost to bring that work to surgeons, business leaders and consultants. As personal branding became increasingly crowded, work developed well beyond profile writing into helping businesses and individuals get found and understood online.
The name still reflects where New Media Ghost came from. The darker mark in the logo represents the client. The lighter blue behind it represents the work undertaken behind the scenes.
Visibility delivered quietly, but deliberately.
New Media Ghost is led by Kiki Choda and supported by a trusted network of specialist partners assembled per project.
Kiki is an accredited AI strategist and award winning marketing consultant with over two decades of hands on delivery experience across UK and international markets.
Her work sits at the intersection of:
Professional development matters to us because marketing does not stand still. We work with organisations, including those operating in regulated and compliance led environments, where accuracy, responsible communication and keeping pace with changing marketing practices are important.
Kiki maintains her Chartered Marketer status and continued professional development alongside specialist training in AI, strategy and analytics, bringing current knowledge back into the work we deliver for clients.
This is execution led strategy, built on measurable outcomes.
We do not measure success by content volume or vanity metrics.
We prioritise:
Many businesses invest in marketing activity without strengthening the foundations underneath it. That approach rarely compounds.
We build foundations first. We also step back when necessary.
If, after working together, we believe we can no longer make a meaningful difference, we will say so. Not because we are stepping away from responsibility, but because continuing without impact is not ethical.
Visibility work should create progress. If it does not, we reassess rather than prolong.
We have worked within regulated environments including healthcare and financial services, aligning with relevant compliance standards where required.
If your business depends on being found online to generate opportunities, we are aligned.
Explore how we work with different roles and sectors here.
Kiki is regularly invited to speak on structured visibility and evolving search behaviour across business and sector platforms.
Full speaking engagements and media appearances can be viewed on the Speaking page.
Testimonials
Why clients trust us, can be found by clicking here.
A visibility first marketing agency focuses on structured discoverability. Instead of prioritising activity, it strengthens authority signals, technical foundations and commercial messaging so businesses appear consistently in search results and structured summaries.
New Media Ghost works with consultants, founders and established businesses in the UK and internationally. We are best suited to organisations that want to improve how they are found, understood and chosen, with marketing that supports their wider commercial goals.
If you are looking for a UK marketing agency focused on structured, long-term visibility, start with a review.
