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Managing Digital Presence

social media help my private practice

How can Social Media help my Private Practice?

Social media is a highly valuable tool. If utilised successfully it can benefit your private practice in several ways, enabling you to gain an advantage over your competitors in the market. After all, we live in a rapidly changing digital era, where technology will only continue to develop. Therefore, it is important that you embrace…
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social media to educate

Why Surgeons Should Be Using Social Media to Educate

Education has a variety of benefits. Learning to use social media to educate the public about surgery benefits potential patients as well as your practice. Educating peers, colleagues and students alike in your specialism helps support their learning and increases trust and credibility. It can also boost your online traffic and engagement. We are living…
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surgeons learning social media

Why Surgeons Should Be Learning Social Media

Private practice surgery is a booming industry. The Organisation for Economic Co-Operation and Development (OECD) estimates that since 2010, there are 400,000 more surgeons in private practice – a 32% increase in total. Surgery is a constantly evolving, an ever growing industry that demands adaptation, and that includes more than just your surgical ability. Nowadays,…
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Marketing for Surgeons

Marketing for Surgeons

As a surgeon in private practice, we understand that time is paramount. New Media Ghost offers a bespoke marketing service designed to meet your individual needs. We provide marketing for surgeons in private practice, so you can focus on what you do best. Why work with Professionals? As with any business, it is imperative that…
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marketing tips for surgeons

Five Marketing Tips For Surgeons: Building Trust, Showing Skill, and Personal Branding

New Media Ghost’s marketing tips for surgeons will help you build trust through your personal brand. From a patient perspective, it’s daunting how many indexes and websites there are to find private surgeons. You belong to a nexus of thousands of competing peers. What that means for you is that it’s not enough to be…
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Cosmetic Surgeon FaceApp

Cosmetic Surgeons need better Personal Marketing thanks to FaceApp

Surgeons need better marketing thanks to FaceApp Unless you’ve been living under a rock for the last week, there’s a good chance you’ve encountered FaceApp recently. In short, it’s a facial augmentation app. One of its features attempts to simulate how you’ll look in 50 years or so. Despite its simple premise, FaceApp has taken…
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snapchat dysmorphia

How Surgeons can Protect their Personal Brand from Snapchat Dysmorphia

19-year-old Maisie Hazelwood became the subject of public controversy after a wave of articles about her so-called ‘Snapchat obsession’ dominated the media. The Mirror and the Mail were quick to pen pieces about Hazelwood’s destructive relationship with the social media app, which allows users to digitally clear up blemishes and other undesirable traits. You might…
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top 5 linkedin tips for surgeons

Top 5 LinkedIn Tips for Surgeons’ Personal Brand

Enhancing surgeon’s personal brand has become essential for today’s market, whether you’re a business or an individual.  We already have a personal brand from how people perceive us, so it’s about making your profile stand out. As promised at the RCS, Surgeons In and Out of Theatre Conference, below are our top 5 LinkedIn tips…
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surgeons online

Surgeons are switching online

As the need to understand more in this digital age continues, a lot more surgeons are putting their finger on the pulse of digital technology.  To start, the clients that I work with want to know more on how to operate online platforms.  They are getting tech savvy. I’m not talking about the 6 years…
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surgeons preparing for consultancy

Surgeons preparing for Consultancy

Preparing for Consultancy Conference by The Royal College of Surgeons, England  Last week was an extremely busy week, teaching clients how to use their Pinterest account and how to get the best engagement. Then we had client meetings to ensure their personal brand is on track! The excitement of New Media Ghost’s banner arriving, which…
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