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Managing Digital Presence

Cosmetic Surgeon FaceApp

Cosmetic Surgeons need better Personal Marketing thanks to FaceApp

Surgeons need better marketing thanks to FaceApp Unless you’ve been living under a rock for the last week, there’s a good chance you’ve encountered FaceApp recently. In short, it’s a facial augmentation app. One of its features attempts to simulate how you’ll look in 50 years or so. Despite its simple premise, FaceApp has taken…
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snapchat dysmorphia

How Surgeons can Protect their Personal Brand from Snapchat Dysmorphia

19-year-old Maisie Hazelwood became the subject of public controversy after a wave of articles about her so-called ‘Snapchat obsession’ dominated the media. The Mirror and the Mail were quick to pen pieces about Hazelwood’s destructive relationship with the social media app, which allows users to digitally clear up blemishes and other undesirable traits. You might…
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top 5 linkedin tips for surgeons

Top 5 LinkedIn Tips for Surgeons’ Personal Brand

Enhancing surgeon’s personal brand has become essential for today’s market, whether you’re a business or an individual.  We already have a personal brand from how people perceive us, so it’s about making your profile stand out. As promised at the RCS, Surgeons In and Out of Theatre Conference, below are our top 5 LinkedIn tips…
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surgeons online

Surgeons are switching online

As the need to understand more in this digital age continues, a lot more surgeons are putting their finger on the pulse of digital technology.  To start, the clients that I work with want to know more on how to operate online platforms.  They are getting tech savvy. I’m not talking about the 6 years…
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surgeons preparing for consultancy

Surgeons preparing for Consultancy

Preparing for Consultancy Conference by The Royal College of Surgeons, England  Last week was an extremely busy week, teaching clients how to use their Pinterest account and how to get the best engagement. Then we had client meetings to ensure their personal brand is on track! The excitement of New Media Ghost’s banner arriving, which…
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