LinkedIn is becoming an increasingly popular platform for cybersecurity professionals to market their solutions. In fact, LinkedIn stated that they saw a 95% increase in cybersecurity content engagement. This highlights a massive opportunity for growing businesses to market their cyber solutions on the platform, boosting awareness and generating leads. Today, we’ll be discussing some top…
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We write about cybersecurity awareness month for cyber professionals. Every October, since 2004, has been dedicated to raising the awareness of cybersecurity amongst individuals and businesses. Both public and private sectors work together to create educational content. Pushing the importance of cybersecurity to the forefront of social media. What makes this month even more special…
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I want to share insights about personal branding from an entrepreneur’s perspective. My name is Kiki, and I am the founder of New Media Ghost. This is my personal branding journey. I established New Media Ghost in 2017. My focus was on what I knew best – personal branding. There was no problem to solve…
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Understanding and addressing customer pain points is vital for any business striving for success. By identifying these issues along the customer journey, organisations can optimise their strategies, enhance customer satisfaction, and achieve sustainable growth. In this article, we unveil customer pain points and delve into the concept of points, explore how to identify them within…
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Undoubtedly, the digital revolution has transformed personal branding patterns. In response, we’ve compiled 10 key tips to elevate your personal brand in this fast-paced, social media-driven market. Now more than ever, a robust personal brand plays a pivotal role in your success and business growth. In this guide, we’ll delve into the essence of personal…
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Having a mobile-friendly website has become an essential requirement for businesses of all sizes. According to Statista, by 2024 there is likely to be 17.72 billion mobile devices worldwide. Most use the internet on their mobile devices today so neglecting the mobile experience can have detrimental effects on user engagement, conversions, and overall business success. …
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Crafting compelling content that captivates your audience requires effective writing strategies. We will explore top three powerful content writing strategies to help you achieve just that. First, understanding your target audience enables you to tailor your content to their preferences and needs. Second, leveraging storytelling techniques infuses your content with relatability and emotion, keeping your…
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Looking to take your business to new heights by harnessing the power of website lead generation? Need to capture more website leads and convert them into loyal customers? We give you 10 top tips to generate website leads that can convert into customers. Key Takeaways Enhance your business growth by designing a captivating landing page…
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Using AI for Search Engine Optimization The continuous rise in using artificial intelligence still begs the question on whether AI for SEO can go against search engine guidelines. Early 2022 we wrote a blog post on whether AI generated SEO content is spam by Google. It seems not much has changed from our original article. …
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Managing your brand reputation as a surgeon, in fact for any business is difficult. With only one bad comment, a client can do a lot of damage to your reputation. A negative comment doesn’t necessarily mean you’ve done a bad job, there are many reasons for negative feedback. From the client not being the right…
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