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Managing Digital Presence

AI Generated Content

AI Generated SEO Content Is Spam By Google

A hot topic right now is news on AI generated SEO content is classed as spam by Google. John Mueller, Google’s Search Advocate has called AI generated content ‘spam’ whilst answering a question by Rohan Chaubey, a reddit moderator during Google Search Central SEO office hours hangout.  Googles webmaster guidelines have recommend users to avoid…
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SaaS Tech Digital Marketing

Importance of Digital Marketing for Technology and SaaS Companies

What’s the importance of digital marketing for technology and SaaS companies is.  As a SaaS company, you are well-versed in the changing nature of technology. You understand that technology has revolutionised the ways in which we communicate and engage with one another. This is true for businesses, individuals, and marketing itself. Indeed, technology has transformed…
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Digital Health Technology

The Rise of Digital Health Technology

As technology is ever evolving, we are witnessing a remarkable shift in healthcare causing the rise of digital health technology. ‘HealthTech’ is changing the way care is delivered to patients. The relationship between technology and digital health is reshaping the healthcare industry. Advances such as nanotechnology, AI and 3D-printing are testament to this. We look…
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Clubhouse Information - Digital Marketing For Business

Clubhouse Revelations: The Exclusive, Invite-Only Social Media App Taking 2021 By Storm

There’s a new club in town and it’s invite-only! Launched in 2020, Clubhouse is the social networking app quickly gaining popularity. The app boasts several high-profile users, from Elon Musk to Oprah. But what exactly is Clubhouse? And is it worth joining? The only way in is through an invitation from someone you know. Sounds…
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digital marketing for software as a service

Technology Customers’ Top 6 in a Post-COVID World

In a world ravaged by COVID-19, workers are relying on software to get their work done. From team meetings to customer service, businesses are now dependent upon cloud-based services. Tech sales are booming, and companies in SaaS are reaping the benefits, but what is it that technology customers want? As demand for software increases, so does…
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digital marketing for marine engineers

The Effects of Carbon Reduction Measures on Maritime Businesses

Recently, we have written about the effects of green technology and carbon reduction measures on the global shipping industry. We have outlined cases where the growth of green technology has revolutionised marine engineering, such as the e-Voyager vessel that is the UK’s first electric ferry. The trend of carbon reduction measures in the maritime industry…
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marketing for software as a service online

5 Ways SaaS Marketing is Different

If you want to know how to market your SaaS company, you must understand how SaaS marketing is different from other forms of marketing. We take a look at 5 ways SaaS marketing is different. 1.) Marketing Software and Service SaaS companies have the difficult task of marketing on two fronts. Your SaaS marketing strategy…
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SaaS business issues

What SaaS Pain Points Can Tell You About Your Business

As a SaaS company, we know that you seek to improve the lives of consumers and businesses on a daily basis. SaaS companies identify a consumer or business need and seek to address it through innovative technology and software. Indeed, you may be aware that performance and availability are among the most reported issues for…
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How to Grow Your SaaS Business

How to Grow Your SaaS Business Through Effective Communication

You have a quality software product that you want to share with the world. But how do you gain traction? Your product may be doing well among a select clientele, but how do you raise awareness? To grow your SaaS business, you must effectively communicate what your business stands for. People must know about your…
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How Covid Impacts Tech Sector

Covid-19 Boosts Technology Sector as Subscriptions and Sales Rise

The effects of the Covid-19 pandemic have reached the technology sector, with Software as a Service (SaaS), Desktop as a Service (DaaS), and Infrastructure as a Service (IaaS) all benefiting from the rise in home working. The uptake in software sales has contributed to positive projections for the sector in 2021 as businesses respond and…
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