I want to share insights about personal branding from an entrepreneur’s perspective. My name is Kiki, and I am the founder of New Media Ghost. This is my personal branding journey. I established New Media Ghost in 2017. My focus was on what I knew best – personal branding. There was no problem to solve…
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Understanding and addressing customer pain points is vital for any business striving for success. By identifying these issues along the customer journey, organisations can optimise their strategies, enhance customer satisfaction, and achieve sustainable growth. In this article, we unveil customer pain points and delve into the concept of points, explore how to identify them within…
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Undoubtedly, the digital revolution has transformed personal branding patterns. In response, we’ve compiled 10 key tips to elevate your personal brand in this fast-paced, social media-driven market. Now more than ever, a robust personal brand plays a pivotal role in your success and business growth. In this guide, we’ll delve into the essence of personal…
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Having a mobile-friendly website has become an essential requirement for businesses of all sizes. According to Statista, by 2024 there is likely to be 17.72 billion mobile devices worldwide. Most use the internet on their mobile devices today so neglecting the mobile experience can have detrimental effects on user engagement, conversions, and overall business success. …
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Crafting compelling content that captivates your audience requires effective writing strategies. We will explore top three powerful content writing strategies to help you achieve just that. First, understanding your target audience enables you to tailor your content to their preferences and needs. Second, leveraging storytelling techniques infuses your content with relatability and emotion, keeping your…
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Looking to take your business to new heights by harnessing the power of website lead generation? Need to capture more website leads and convert them into loyal customers? We give you 10 top tips to generate website leads that can convert into customers. In today’s digital landscape, effective lead capture and conversion is critical for…
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Using AI for Search Engine Optimization The continuous rise in using artificial intelligence still begs the question on whether AI for SEO can go against search engine guidelines. Early 2022 we wrote a blog post on whether AI generated SEO content is spam by Google. It seems not much has changed from our original article. …
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Managing your brand reputation for any business is difficult especially as a surgeon. With only one bad comment, a client can do a lot of damage to your reputation. A negative comment doesn’t necessarily mean you’ve done a bad job, there are many reasons for negative feedback. From the client not being the right fit…
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Should Surgeons Use Social Media Influencers? The impact of using social media influencers as a surgeon can be two-fold for a surgeon with a private practice, in fact for any brand. Should you be one of the surgeons using social media influencers? You can choose a personality who is well known or someone who quietly…
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Private practice surgeons need online marketing to grow their clientele. At New Media Ghost, we will work compliantly and offer low-cost online marketing. We will put together a comprehensive plan, develop it, and follow up to get you the results you need. We are a small marketing company (not agency) who will help you with…
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