So, you want to start marketing your SaaS business. But where do you start? Or, maybe you just want to improve your marketing skills? After all, you can’t grow your SaaS business without a great marketing strategy. Our Great Big Marketing Toolkit will help you kickstart your marketing journey. But what exactly is a marketing…
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As the risks for cybersecurity increase, so does the demand for professionals in computing. By not attracting the right cybersecurity professional for your business can be costly and time consuming. A recent article by Info Security Magazine highlighted the major shortage of cybersecurity professionals. Scouring the recruitment market showed just as reported. There is a…
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A hot topic right now is news on AI generated SEO content is classed as spam by Google. John Mueller, Google’s Search Advocate has called AI generated content ‘spam’ whilst answering a question by Rohan Chaubey, a reddit moderator during Google Search Central SEO office hours hangout. Googles webmaster guidelines have recommend users to avoid…
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What’s the importance of digital marketing for technology and SaaS companies is. As a SaaS company, you are well-versed in the changing nature of technology. You understand that technology has revolutionised the ways in which we communicate and engage with one another. This is true for businesses, individuals, and marketing itself. Indeed, technology has transformed…
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As technology is ever evolving, we are witnessing a remarkable shift in healthcare causing the rise of digital health technology. ‘HealthTech’ is changing the way care is delivered to patients. The relationship between technology and digital health is reshaping the healthcare industry. Advances such as nanotechnology, AI and 3D-printing are testament to this. We look…
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There’s a new club in town and it’s invite-only! Launched in 2020, Clubhouse is the social networking app quickly gaining popularity. The app boasts several high-profile users, from Elon Musk to Oprah. But what exactly is Clubhouse? And is it worth joining? The only way in is through an invitation from someone you know. Sounds…
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In a world ravaged by COVID-19, workers are relying on software to get their work done. From team meetings to customer service, businesses are now dependent upon cloud-based services. Tech sales are booming, and companies in SaaS are reaping the benefits, but what is it that technology customers want? As demand for software increases, so does…
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Recently, we have written about the effects of green technology and carbon reduction measures on the global shipping industry. We have outlined cases where the growth of green technology has revolutionised marine engineering, such as the e-Voyager vessel that is the UK’s first electric ferry. The trend of carbon reduction measures in the maritime industry…
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If you want to know how to market your SaaS company, you must understand how SaaS marketing is different from other forms of marketing. We take a look at 5 ways SaaS marketing is different. 1.) Marketing Software and Service SaaS companies have the difficult task of marketing on two fronts. Your SaaS marketing strategy…
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As a SaaS company, we know that you seek to improve the lives of consumers and businesses on a daily basis. SaaS companies identify a consumer or business need and seek to address it through innovative technology and software. Indeed, you may be aware that performance and availability are among the most reported issues for…
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