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Managing Digital Presence

International Womens Day With New Media Ghost

International Women’s Day: Have you thought about the women behind successful men?

Like many people across the world today, here at New Media Ghost we are celebrating International Women’s Day. This annual movement has occurred for over a century, dating back to 1911 in Denmark, Switzerland and Austria to campaign for women’s right to work. More than one million protesters attended the women’s right to work rally…
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Clubhouse Information - Digital Marketing For Business

Clubhouse Revelations: The Exclusive, Invite-Only Social Media App Taking 2021 By Storm

There’s a new club in town and it’s invite-only! Launched in 2020, Clubhouse is the social networking app quickly gaining popularity. The app boasts several high-profile users, from Elon Musk to Oprah. But what exactly is Clubhouse? And is it worth joining? The only way in is through an invitation from someone you know. Sounds…
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digital marketing for software as a service

Technology Customers’ Top 6 in a Post-COVID World

In a world ravaged by COVID-19, workers are relying on software to get their work done. From team meetings to customer service, businesses are now dependent upon cloud-based services. Tech sales are booming, and companies in SaaS are reaping the benefits. As demand for software increases, so does the competition. Therefore, tech companies need to…
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digital marketing for marine engineers

The Effects of Carbon Reduction Measures on Maritime Businesses

Recently, we have written about the effects of green technology and carbon reduction measures on the global shipping industry. We have outlined cases where the growth of green technology has revolutionised marine engineering, such as the e-Voyager vessel that is the UK’s first electric ferry. The trend of carbon reduction measures in the maritime industry…
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marketing for software as a service online

5 Ways SaaS Marketing is Different

If you want to know how to market your SaaS company, you must understand how SaaS marketing is different from other forms of marketing. We take a look at 5 ways SaaS marketing is different. 1.) Marketing Software and Service SaaS companies have the difficult task of marketing on two fronts. Your SaaS marketing strategy…
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SaaS Pain Points

What SaaS Pain Points Can Tell You About Your Business

As a SaaS company, we know that you seek to improve the lives of consumers and businesses on a daily basis. SaaS companies identify a consumer or business need and seek to address it through innovative technology and software. Indeed, you may be aware that performance and availability are among the most reported issues for…
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How to Grow Your SaaS Business

How to Grow Your SaaS Business Through Effective Communication

You have a quality software product that you want to share with the world. But how do you gain traction? Your product may be doing well among a select clientele, but how do you raise awareness? To grow your SaaS business, you must effectively communicate what your business stands for. People must know about your…
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How Covid Impacts Tech Sector

Covid-19 Boosts Technology Sector as Subscriptions and Sales Rise

The effects of the Covid-19 pandemic have reached the technology sector, with Software as a Service (SaaS), Desktop as a Service (DaaS), and Infrastructure as a Service (IaaS) all benefiting from the rise in home working. The uptake in software sales has contributed to positive projections for the sector in 2021 as businesses respond and…
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Electric Ferry Carbon Reduction

Zero-carbon e-Voyager, the UK’s First Electric Ferry, to Set Sail in Plymouth

The UK’s first zero-carbon electric passenger ferry will set sail in Plymouth following trials. The pioneering project, supported by the Department of Transport, was funded by Maritime Research and Innovation UK as part of an effort to increase carbon reduction in the British maritime industry. Should the trials prove successful, the e-Voyager will begin ferrying…
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Buying Social Media Followers

The Social Media High

Recently, I purchased social media followers for Facebook, Twitter, and LinkedIn. Why? You may ask. I should know how to attract social media followers, given the nature of my work. And of course, I do. But the decision to purchase followers was born out of a burning curiosity. Allow me to explain… Background Sometime back…
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