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Technology and SaaS

Managing Digital Presence

MSP Show 2024

Effective Marketing Strategies at the MSP Show 2024

Join us for a transformative roundtable discussion on Effective Marketing Strategies at the MSP Show 2024, led by Kiki Choda, lead marketer at New Media Ghost.  This session is dedicated to unraveling the nuances of “Marketing Strategies for MSPs to Drive Business,” moving beyond the traditional “pray and spray” marketing approach that many in the…
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Search Generative Experience I New Media Ghost

Search Generative Experience (SGE)

Search Generative Experience (SGE), powered by Google’s cutting-edge generative AI technology that’s transforming how we find information. The days of sifting through endless blue links for answers are coming to an end. It is beyond keywords but what exactly is SGE, and why should professionals consider embracing it? Buckle up, knowledge seekers, because we’re about…
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Utilising LinkedIn for Cybersecurity

LinkedIn for Cybersecurity Professionals

LinkedIn is becoming an increasingly popular platform for cybersecurity professionals to market their solutions. In fact, LinkedIn stated that they saw a 95% increase in cybersecurity content engagement. This highlights a massive opportunity for growing businesses to market their cyber solutions on the platform, boosting awareness and generating leads. Today, we’ll be discussing some top…
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Cybersecurity Awareness Month For Cyber Professionals

Cybersecurity Awareness Month For Cyber Professionals

We write about cybersecurity awareness month for cyber professionals. Every October, since 2004, has been dedicated to raising the awareness of cybersecurity amongst individuals and businesses. Both public and private sectors work together to create educational content. Pushing the importance of cybersecurity to the forefront of social media. What makes this month even more special…
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Marketing Toolkit for Technology

Why Your SaaS Business Needs a Marketing Toolkit

So, you want to start marketing your SaaS business. But where do you start? Or, maybe you just want to improve your marketing skills? After all, you can’t grow your SaaS business without a great marketing strategy.  Download the Great Big Marketing Toolkit which can help you kickstart your marketing journey. But what exactly is a…
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Attracting cybersecurity professionals

Attracting The Right Cybersecurity Professional

As the risks for cybersecurity increase, so does the demand for professionals in computing. By not attracting the right cybersecurity professional for your business can be costly and time consuming. A recent article by Info Security Magazine highlighted the major shortage of cybersecurity professionals.  Scouring the recruitment market showed just as reported. There is a…
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AI Generated Content

AI Generated SEO Content Is Spam By Google

A hot topic right now is news on AI generated SEO content is classed as spam by Google. John Mueller, Google’s Search Advocate has called AI generated content ‘spam’ whilst answering a question by Rohan Chaubey, a reddit moderator during Google Search Central SEO office hours hangout.  Googles webmaster guidelines have recommend users to avoid…
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SaaS Tech Digital Marketing

Importance of Digital Marketing for Technology and SaaS Companies

What’s the importance of digital marketing for technology and SaaS companies is.  As a SaaS company, you are well-versed in the changing nature of technology. You understand that technology has revolutionised the ways in which we communicate and engage with one another. This is true for businesses, individuals, and marketing itself. Indeed, technology has transformed…
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Digital Health Technology

The Rise of Digital Health Technology

As technology is ever evolving, we are witnessing a remarkable shift in healthcare causing the rise of digital health technology. ‘HealthTech’ is changing the way care is delivered to patients. The relationship between technology and digital health is reshaping the healthcare industry. Advances such as nanotechnology, AI and 3D-printing are testament to this. We look…
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digital marketing for software as a service

Technology Customers’ Top 6 in a Post-COVID World

In a world ravaged by COVID-19, workers are relying on software to get their work done. From team meetings to customer service, businesses are now dependent upon cloud-based services. Tech sales are booming, and companies in SaaS are reaping the benefits, but what is it that technology customers want? As demand for software increases, so does…
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