Digital Money If you’re too frightened to part from the cash in your pocket then don’t read this. This week I attended a #PowerUp seminar organised by Natwest. Speaker Jonathan Davies from Worldpay offered some useful insights into the use of digital currency; where we have come from and where we will be in the…
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Social media is a highly valuable tool. If utilised successfully it can benefit your private practice in several ways, enabling you to gain an advantage over your competitors in the market. After all, we live in a rapidly changing digital era, where technology will only continue to develop. Therefore, it is important that you embrace…
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Education has a variety of benefits. Learning to use social media to educate the public about surgery benefits potential patients as well as your practice. Educating peers, colleagues and students alike in your specialism helps support their learning and increases trust and credibility. It can also boost your online traffic and engagement. We are living…
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Private practice surgery is a booming industry. The Organisation for Economic Co-Operation and Development (OECD) estimates that since 2010, there are 400,000 more surgeons in private practice – a 32% increase in total. Surgery is a constantly evolving, an ever growing industry that demands adaptation, and that includes more than just your surgical ability. Nowadays,…
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As a surgeon in private practice, we understand that time is paramount. New Media Ghost offers a bespoke marketing service designed to meet your individual needs. We provide marketing for surgeons in private practice, so you can focus on what you do best. Why work with Professionals? As with any business, it is imperative that…
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New Media Ghost’s marketing tips for surgeons will help you build trust through your personal brand. From a patient perspective, it’s daunting how many indexes and websites there are to find private surgeons. You belong to a nexus of thousands of competing peers. What that means for you is that it’s not enough to be…
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Cosmetic surgeons need better marketing due to rise with FaceApp. Unless you’ve been living under a rock for the last week, there’s a good chance you’ve encountered FaceApp recently. In short, it’s a facial augmentation app. One of its features attempts to simulate how you’ll look in 50 years or so. Despite its simple premise,…
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19-year-old Maisie Hazelwood became the subject of public controversy after a wave of articles about her so-called ‘Snapchat obsession’ dominated the media. The Mirror and the Mail were quick to pen pieces about Hazelwood’s destructive relationship with the social media app, which allows users to digitally clear up blemishes and other undesirable traits. You might…
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Enhancing surgeon’s personal brand has become essential for today’s market, whether you’re a business or an individual. We already have a personal brand from how people perceive us, so it’s about making your profile stand out. As promised at the RCS, Surgeons In and Out of Theatre Conference, below are our top 5 LinkedIn tips…
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An increasing number of surgeons are switching online after recognising the critical role that digital technology plays in enhancing their professional journey. At New Media Ghost, we’ve observed a significant shift in the mindset of medical professionals, who are now eager to master the art of online engagement. This transformation is not just about keeping…
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