If you want to know how to market your SaaS company, you must understand how SaaS marketing is different from other forms of marketing. We take a look at 5 ways SaaS marketing is different. 1.) Marketing Software and Service SaaS companies have the difficult task of marketing on two fronts. Your SaaS marketing strategy…
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As a SaaS company, we know that you seek to improve the lives of consumers and businesses on a daily basis. SaaS companies identify a consumer or business need and seek to address it through innovative technology and software. Indeed, you may be aware that performance and availability are among the most reported issues for…
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You have a quality software product that you want to share with the world. But how do you gain traction? Your product may be doing well among a select clientele, but how do you raise awareness? To grow your SaaS business, you must effectively communicate what your business stands for. People must know about your…
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The effects of the Covid-19 pandemic have reached the technology sector, with Software as a Service (SaaS), Desktop as a Service (DaaS), and Infrastructure as a Service (IaaS) all benefiting from the rise in home working. The uptake in software sales has contributed to positive projections for the sector in 2021 as businesses respond and…
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The UK’s first zero-carbon electric passenger ferry will set sail in Plymouth following trials. The pioneering project, supported by the Department of Transport, was funded by Maritime Research and Innovation UK as part of an effort to increase carbon reduction in the British maritime industry. Should the trials prove successful, the e-Voyager will begin ferrying…
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Recently, I purchased social media followers for Facebook, Twitter, and LinkedIn. Why? You may ask. I should know how to attract social media followers, given the nature of my work. And of course, I do. But the decision to purchase followers was born out of a burning curiosity. Allow me to explain… Background Sometime back…
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Your private practice is open and ready for clients. But does anybody know? You do a Google Search of your practice and there it is – sat at the bottom of the pile, on page 23. But how do you get to the top of search results? That’s where SEO comes in. We explore the…
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You’re a fresh-faced SaaS company with a brand-new piece of software. Great! But do you know what people are saying about it? Your analytics are looking good, and your social media mentions are through the roof. But what does the data really reflect? Social listening for SaaS companies is vitally important for brand identity, reputation…
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You’re a marine engineer and you want to grow your business. You want to attract more clients and increase your business potential. But how? Here, we explore why social media for marine engineers is so important to a strategy for business growth. Did you know that approximately 3.6 billion internet users are also using social…
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You may be wondering how businesses use social media in their marketing strategy. In this digital age, social media is an integral part of any business’s communication strategy. Therefore, it is important you get it right. New Media Ghost shows you how to use social media to market your brand and grow your business. How…
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