Remember, remember, the fifth of November! Guy Fawkes may not have managed to blow up parliament, but we’re sure that we can help you ‘explode’ your growth. We’ve compiled a list of our top 5 tips to accelerate your business!
Top 5 Tips to Raise Your Marketing Strategy
1. Have Clear and Defined Objectives – Ask yourself, what do you want to achieve with your business? What do you define as success? How do you intend to reach these goals? You need to develop a plan and strategy with these objectives at the core. According to a study from the Economist, as many as 90% of businesses fail to reach strategic goals. This is mainly due to unrealistic expectations, or poor planning and strategy.
2. Identify Your Target Market – Your marketing strategy needs a solid direction, and for that an established audience is required. Take some time to clarify who your target audience is. Once this is established, you can then tailor your content and messaging to effectively reach them.
3. Develop a Unique Value Proposition – What exactly does your business offer? What value does it have? How does your business stand out from its competitors? If you can have a strong understanding of these points, they can be effectively communicated to your audience.
4. Dedicate Time to Marketing – When considering ways to boost your brand, there are several effective marketing channels to utilise. Firstly, there’s SEO, which can significantly improve your online visibility. Next, there’s Social Media Marketing, a powerful tool for directly engaging with your target audience. Lastly, there’s Content Marketing, which allows you to share valuable information and establish authority in your field. All of these are essential when trying to attract new customers. Furthermore, you must optimise your channels and ensure they consistently carry your core messaging, as this is essential for growth.
Results are Key for any Marketing Strategy
Keep Track of Results – Keeping track of results through platforms like Google Analytics is vital for adapting and optimising your marketing strategy. Check which links are being clicked on the most. Where do people mainly find your site from? Which social media posts get the most engagement? Noting these down and reviewing them at the end of each month are a great way to optimise growth. Every business should consider the top 5 effective marketing strategy tips.
Here, at New Media Ghost, we understand that these steps all fall under one roof: Marketing Strategy. This just so happens to be our speciality! Maybe the top 5 effective marketing strategy tips mentioned seem a bit too much. Or perhaps you don’t know where to start! Our team of expert marketing strategists dedicates themselves to providing our clients with a bespoke and reliable service.
Why not book a Free 20-minute consultation to find out how we can help!