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How to Increase Social Media Engagement for your Business

Managing Digital Presence

increase social media engagement

Are you using social media for your business, but not getting results? Perhaps you are new to using social media for marketing and wish to learn more. According to a 2017 study, the most important metric for tracking social media success is user engagement. New Media Ghost offers advice and training to businesses and individuals on how to effectively use social media in their marketing strategy. Here, we take a look at how you can increase social media engagement levels for your business.

Whichever platform you use, social media engagement is vital to ensure your business is receiving the required levels of online visibility and reach. After all, there is no point in posting content if it is not reaching anybody. High levels of social media engagement bring several benefits, including exposure for your brand and an online reputation for your business. It must be noted, having thousands of followers may not give you the desired effect. Your followers, whether 200 or 2,000, should be encouraged to engage with your brand.

Increasing Social Media Engagement

There are several ways you can increase social media engagement. Firstly, you should make sure that your content is relevant to your audience and can be easily shared amongst them. Your blogs should be easily accessible, legible, and contain a high level of SEO to ensure higher visibility in search results. Always keep up to date with current trends and embed this in your content. Share your content on each social media platform, ensuring a consistency in your message and branding.

Secondly, use your social media platform effectively. Each platform has strengths and weaknesses. Let’s use Twitter as an example. According to Twitter, 26% of people spend more time viewing ads on the platform than any other social media. Therefore, using Twitter ads to target new customers can be a sure-fire way of increasing visibility and thus engagement. When posting to Twitter, ensure that you use relevant hashtags for people to retweet and share with their followers.

Thirdly, encourage social media interactions between your customers, potential clients, and your business. Like, share, and respond to people’s comments and use this to your advantage by building a rapport with your customers. If people can see you have high levels of customer interaction on social media, they are more likely to view your business positively; this creates an openness and familiarity with your customers, thus attracting new potential clients.

Finally, do not be afraid to be creative. Engage with social media influencers – if you’re a freelance photographer, for example, share your photos with your fellow professionals via Flickr or Instagram. Build marketing campaigns across each platform and run competitions via Twitter or Instagram. Remember, visual posts are just as effective as written content. As a result of increased social media engagement, your business should experience higher levels of customer satisfaction.

What We Offer

At New Media Ghost, we want to ensure that your business reaches its potential. We will review your current marketing, if you have any in place, and work with you to implement an effective and comprehensive strategy to drive up business and attract new clients. We offer a range of services, from content writing to social media posting, depending on your business’s needs.

New Media Ghost offers a bespoke service designed to meet your needs. If you wish to contact us, please use this form or telephone +44 (0) 7446 422204