Why is Digital Marketing important for Technology and SaaS companies?
If you’re an SaaS company, you are well-versed in the changing nature of technology. You understand that technology has revolutionised the ways in which we communicate and engage with one another. This is true for businesses, individuals, and marketing itself.
Indeed, technology has transformed marketing practices. As a digital marketing service, we use software every day. Using technology (and getting the best out of it) is integral to our service, from running our own business to helping our clients’. Software being such a fundamental part of business only highlights the importance of digital marketing for technology and SaaS companies.
At New Media Ghost, we understand what software is – and how it needs to be marketed. For example, social media listening is a great way of understanding user experience, allowing you to identify any areas of improvement in your software. This, in turn, should improve your company reputation and increase the likelihood of sales.
Every business will rely on software at some point, from customer relations management to word processing. But while the software itself is important, the service is equally so. Do not make the mistake of pumping marketing resources into selling your software and neglecting to showcase your service. After all, your service is what will turn potential customers into loyal customers.
New Media Ghost offers expert digital marketing for SaaS companies. We want to help your technology company increase sales, attract new clients, and expand business. We can help your SaaS company by:
Our service in their own words…
Kiki has a very professional approach to her business and always thoroughly researches her subject to enable her to better understand the role she plays in the development of the business.
Tony Jilbert, Director
I have worked with Kiki on several projects over the years and she never fails to deliver the goal in mind. Most recently the courses delivered by Kiki to my team and Directors was the most informative and her delivery method was hands on and most enjoyable. Every member of the team had learned something on each of the courses.
Derek Richardson, Director
The high experienced team at New Media Ghost developed a convergence strategy to link content, social media, lead generation and PR all under one roof without going over budget. The team will over deliver in order to ensure the highest standards possible.
Marc Castro, CEO