Google’s Shift to AI Overviews AI Overview has become the new face of Google Search, but this shift didn’t happen overnight. Back in 2023, Google introduced its Search Generative Experience (SGE), an experimental AI powered interface inside Search Labs. SGE placed AI generated summaries above the familiar blue links, included images and product carousels, and…
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AI isn’t just for the future. It’s for businesses that want to grow now. At New Media Ghost, we’re a certified AI marketing agency helping established organisations and consultants harness artificial intelligence to boost visibility, streamline strategy, and get found where it matters on places like Google, voice search, and AI-generated summaries. Whether you want…
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What Is Zero Click Search? Zero click search refers to search results that provide answers directly on the search engine results page (SERP), removing the need for users to click through to a website. These answers often appear as featured snippets, knowledge panels, voice responses, or AI generated overviews. From a user perspective, it’s fast…
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Zero Click Authority: Content Strategy Built for AI, Voice, and Organic Visibility Zero Click Authority is designed to help brands win visibility in a zero-click search environment, where traditional SEO often falls short. Search is progressing at the speed of light at the moment. Zero Click Authority is the ability for your brand, business, or…
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Local SEO Pet Groomer Guide
Your startup website is the foundation of your online success. Starting a business is an exciting journey, but every startup, freelancer, consultant, micro-business, or tradesperson needs an online presence to succeed. Starting a business is an exciting journey, but every startup, freelancer, consultant, micro-business, or tradesperson needs an online presence to succeed. We help you…
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Ensuring Website Security is essential to protecting your online presence against cyber threats. This blog provides insights into key security challenges and practical strategies for safeguarding your website. Covering everything from basic web security principles to advanced protection techniques. It’s a must-read for website owners, developers, and internet users aiming to secure their digital assets…
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