Your private practice is open and ready for clients. But does anybody know? You do a Google Search of your practice and there it is – sat at the bottom of the pile, on page 23.
But how do you get to the top of search results? That’s where SEO comes in. We explore the benefits of SEO for private practice surgeons. We have shown you how social media can help your private practice; now it is time to see how SEO can grow your private practice by increasing your exposure and online traffic.
What is SEO?
SEO (Search Engine Optimisation) is a key aspect in any digital marketing strategy. It is a process by which online traffic to your website is increased from your site’s search engine ranking. SEO is responsible for more than a 1000% more traffic than social media….
…and 53.3% of all website traffic comes from user search. The ranking of your website is determined by several factors, from the text of your webpages to the images you use in your blogs. SEO helps you optimise (hence the name) this content to improve your standing in search engine results.
The first thing to note is: if you want to improve your website’s search engine ranking, you need to use keywords in your online content. Keyword research and implementation is integral to a high-performing SEO strategy. The higher you rank for a keyword, the more likely you are to gain traffic – and therefore potential clients for your practice.
Platforms such as Google Analytics can show you where you rank for certain keywords and your site’s overall traffic. It can be a complex and time-consuming process, which is why we at New Media Ghost offer expert SEO for private practice surgeons. We will analyse your current SEO performance and make the necessary changes to optimise your digital marketing strategy.
How can SEO help my Private Practice?
SEO for private practice surgeons is important in ensuring your practice is visible and accessible via search engines. By increasing the amount of people exposed to your website, you increase the likelihood of gaining new clients.
Using SEO as part of your digital marketing can provide long-term benefits for your private practice. Instead, of paying continuously to be at the very top of the search results and bidden continually against competitors, with a good standard of SEO your private practice should rank up organically. But is it really worth it? The answer is yes. Google is the top dog when it comes to search engines. Between 2019 and 2020, Google was responsible for over 70% of the world’s desktop search traffic. If you want to increase the visibility of your private practice, getting traffic from Google should be your target.