We understand that competition is fierce in the restaurant business. That’s why it’s imperative to have a clear marketing strategy that brings consistent results. New Media Ghost can offer you the help you need to increase your restaurant’s exposure in your local area.
Despite the current political and economic uncertainty, the restaurant market is growing; 1.7 million people in the UK visit a restaurant at least once a week. To stand a chance against your competitors, you must cement yourself in the local community by having a brand that stands out from the rest.
How to increase your local brand recognition
Get outside and promote your brand. Mingle with people and get involved with local events, or host events of your own. Advertise your restaurant in the local newspaper or radio station and build relationships with local businesses. This creates the image of a trustworthy and relatable brand that is in touch with the needs of prospective and current diners.
Be unique and get creative. Increase your restaurant’s exposure by running local competitions for the public to win a free meal at your restaurant or even start writing your own food blogs.
Let your diners promote your brand for you. Build a rapport with local food bloggers and share their experiences on your social media platforms to build awareness, status, and connect in your local area. User-generated social proof can go a long way to improving your local reputation, which can lead to increased exposure and social media reach.
Another way to connect with your audience is by sharing and liking customer photos of your food online. You can also post diners’ photos to your own social media platforms and tag them in your posts. Regular customer engagement is a good method to ensure improved customer satisfaction.
You should also never underestimate the value of a good testimonial. Customer reviews are great, so why not display them on your website? Just make sure to get permission first. Remember, consumers read an average of 10 reviews before trusting a local business. The more social proof you have, the more likely you are to gain new customers.
Marketing in a digital society
Technology is advancing day by day. Make sure your restaurant can be found on apps dedicated to searching for local restaurants. These apps often link to the restaurant’s website, so make sure your site is accessible and easy to navigate. You could even create your own app for people to download onto their phones, notifying customers with the very best you have to offer.
Type your restaurant’s name into Google and see what your reviews are like. You could also try searching “restaurants in [your local area]” to see if you’re at the top of the pack. If you’re not, New Media Ghost can help you be where you need to be.
Contact us to find out about our bespoke marketing service or visit our blog to learn more marketing tips for restaurants.