Having a mobile-friendly website has become an essential requirement for businesses of all sizes. According to Statista, by 2024 there is likely to be 17.72 billion mobile devices worldwide. Most use the internet on their mobile devices today so neglecting the mobile experience can have detrimental effects on user engagement, conversions, and overall business success.
Key Reasons Why You Need A Mobile Friendly Website
We will explore the key reasons why having a mobile useable website is vital in today’s digital landscape.
An adaptive mobile website ensures that visitors can easily navigate, read, and interact with your content on their mobile devices. It adapts to various screen sizes, providing a seamless and intuitive user experience. By optimising your website for mobile, you make it easier for users to access information, engage with your brand, and take desired actions. A positive user experience leads to increased customer satisfaction, longer browsing sessions, and higher chances of conversions.
Search engines, such as Google, prioritise mobile experience websites in their search results. They recognise the growing mobile usage trend and aim to deliver the best user experience to their mobile users. Having a mobile-friendly website significantly improves your chances of ranking higher in search engine results pages. By neglecting mobile optimisation, you risk losing visibility, organic traffic, and potential customers to competitors who have embraced responsive design.
Google’s mobile-first indexing approach further highlights the importance of websites that provide a mobile experience. With mobile-first indexing, Google primarily considers the mobile version of your website for indexing and ranking, even for desktop searches. If your website lacks mobile optimisation, it may not be adequately crawled and indexed, resulting in lower visibility and diminished organic traffic from search engines.
Conversion rates are improved with sites that offer mobile experiences. When users encounter a website that is responsive, loads quickly, and offers an intuitive mobile experience, they are more likely to engage with your content and complete desired actions, such as making a purchase, submitting a form, or contacting your business. By optimising your website for mobile, you remove barriers to conversion, resulting in higher conversion rates and better ROI.
Testing Your Website For Free
You can test how your website is performing for Free with this google tool.It will show you how visitors experience your website pages and whether your content is accessible on mobile devices. If your site has not passed, we can help get you back up and running. Just give us a call 0044744642204 and we will do the work to ensure your visitors get the best experience. This will provide an opportunity for your visitors to turn into clients or customers.
The rise of mobile commerce (m-commerce) makes mobile optimisation even more critical for businesses. Mobile devices have become a popular platform for online shopping, with users increasingly making purchases through their smartphones and tablets. Providing a seamless navigation, mobile payment integration, and optimised product displays can capture a significant portion of the growing m-commerce market, driving sales and revenue for your business.
In today’s mobile-centric era, having a website that is easy to navigate on mobile devices is not just nice but a necessity for businesses, particularly as the number of mobile users is continuously increasing every year.
Embrace mobile-friendly design principles and stay ahead in the mobile-driven digital landscape.
At New Media Ghost we incorporate the above, along with search engine optimisation and customer journeys to provide our clients with the best user friendly, aesthetically pleasing and cost effective website. We have many years of combined experience on websites, including devising this one. If you would like us to review your website, book a Free 20 minute consultation.