Published by New Media Ghost
Last updated August 2026
AI has already changed SEO, influencing how people search, how search engines present information and how businesses need to approach online visibility. In this early New Media Ghost video, Kiki Choda discusses how AI could affect SEO and some of the changes that were already beginning to emerge.
Join us on YouTube to hear our Lead Marketer’s thoughts on a question we were asked: how will AI impact SEO?
Looking back, perhaps the better question is now, “How has AI already impacted SEO?”
Whether you’re new to AI or have been following its development for some time, experimenting with the tools can help you understand how they are changing the way we work and search. There is still plenty to learn, but using the technology is one of the best ways to understand where it can genuinely be useful.
This was one of our first videos exploring AI and digital marketing. Subscribe to the New Media Ghost YouTube channel for more practical discussions on AI, SEO and search visibility.
How AI is changing SEO
AI is changing how people search for information. Searches are becoming more conversational, with people asking longer and more specific questions rather than relying solely on short keywords.
This means SEO needs to consider the intent behind a search and provide useful answers rather than simply focusing on keyword placement. Content should be written for people first, while being organised in a way that search engines and AI systems can understand.
AI generated search results also mean businesses need to think beyond traditional Google rankings. Being understood and referenced across AI search is becoming another important part of online visibility.
Want to understand how AI is changing SEO?
Watch the video to hear Kiki’s early thoughts on how AI would affect SEO, then subscribe to the New Media Ghost YouTube channel for practical insights on AI, search visibility and digital marketing.
If you’re wondering what these changes mean for your own business, get in touch with New Media Ghost to discuss your search and AI visibility.
