Effective Marketing Strategies for MSPs
Kiki Choda, founder of New Media Ghost, led a roundtable discussion on Effective Marketing Strategies for MSPs at the MSP Show at ExCeL London.
The session focused on “Marketing Strategies for MSPs to Drive Business”, moving beyond the traditional “pray and spray” marketing approach that many in the MSP sector had come to rely on.
We discussed how targeted, thoughtful marketing strategies can overcome common challenges and help MSP businesses move forward. The roundtable encouraged participants to engage, share and refine their marketing tactics with insights from peers.
Key Takeaways from the Roundtable
Strategic Value Communication
Effective MSP marketing hinges on identifying and sharing successful tactics that resonate with specific client challenges, emphasising the importance of a well-communicated value proposition.
Trust Through Storytelling
Building trust in the MSP sector is crucial and can be supported through storytelling and customer advocacy, highlighting the significance of personal connections and trustworthiness in marketing.
Leverage Technology for Innovation
Incorporating emerging technologies such as AI and machine learning into marketing strategies can help MSPs improve efficiency, respond to industry developments and strengthen customer engagement.
Marketing Strategies for MSPs
Though the discussion was guided, the direction and focus evolved as participants shared and explored their own marketing strategies and processes.
The session provided an opportunity for MSP businesses to examine their marketing approach, discuss what was and wasn’t working and consider how technology and stronger communication could support future growth.
New Media Ghost continues to help businesses develop marketing strategies that improve how they are found, understood and chosen. Send us an enquiry to discuss your marketing.
