Overview
Executive Swift Travel is a national executive service business that has been operating for more than 20 years, providing services to corporate clients.
The business wanted to grow and reach its next level of income. New Media Ghost developed a focused digital marketing plan designed to strengthen existing corporate relationships, increase brand awareness and reach potential new clients.
The Solution
We began by reviewing Executive Swift Travel’s existing partnerships and engaging more closely with them.
Alongside this, we worked on increasing the company’s online presence and carried out an outreach programme focused on its target corporate market. Activity was tracked so we could understand what was generating enquiries and contributing to conversions.
Results
The resulting increase in demand led to Executive Swift Travel asking New Media Ghost to slow down enquiries on a number of occasions.
The business increased its brand recognition within the UK corporate market and continued to receive enquiries from corporate businesses abroad.
The case study information records a 60% enquiry rate from corporate clients and a return on investment of more than 1000%.