Building Brand Reputation
Brand reputation can have a major impact whether positive or negative. Have you been in a situation where you’re getting negative press? Your online reputation can make a difference to your personal and/or business brand.
More people use online reviews and trust search engines to give them the best results when purchasing, whether it’s online or offline. A typical buyer will compare online prices and brands, and read online reviews before calling you. They will also usually look for 4 or more stars prior to their purchase.
New Media Ghost will review where you are and help you out of sticky situations to increase your brand image utilising the press, review sites, social media and anything else we think you need. We offer innovative digital marketing solutions that provide exposure to your brand.
An easier way to look at your brand reputation is to review the operations of your business. Simple reviews such as listening on customer service calls, ensuring that you are following up with customers or clients can provide a positive experience.
Look at your internal processes. Are your employees unhappy, are they likely to leave a negative review on social media platforms? If your staff staying power is not great, you could undertake independently run exit reviews. These can provide you with invaluable feedback for you to make changes going forward.
How can your internal and external customers reach you? Is it easy to find the right person to speak or contact? It’s surprising how many businesses have unmanned customer support email addresses, yet they add them onto their website as the first point of contact.
Are you providing a world class service to all your stakeholders? Brand reputation is not built overnight, but it can be taken away in an instant.
If you want to grow your business but are constantly putting out those fires, then it’s time to call us.