Overview
The Managing Director of an estate agency asked New Media Ghost to train his staff to use LinkedIn. Some team members already had profiles, while others did not know where to start.
The employees were already proactive in their market face to face, but the business wanted them to develop how they used digital channels to support professional relationships.
Experience and confidence varied considerably across the team, from university graduates to senior staff approaching retirement. Some were reluctant to embrace online networking, while others wanted to understand how it could support their work.
The Solution
New Media Ghost developed training specifically around the needs of the business and its staff. We reviewed individual profiles and identified where each person needed support, including additional help for those who lacked confidence or were reluctant to participate.
Through a series of hands-on training sessions, staff were given practical tasks relevant to their roles and shown how LinkedIn could be used to develop professional relationships online.
Results
By the end of the training, all members of the team were comfortable using their social media profiles as a first step towards developing their professional presence online.
Within a week, one member of staff contacted New Media Ghost because she wanted to approach a prospective landlord based abroad. Using the training and additional guidance provided, the contact resulted in the business letting £1 million worth of property from that landlord.
The result demonstrated how giving employees the confidence and practical skills to communicate online could contribute directly to a significant commercial opportunity.
“Engaging staff to use social media through training became a profitable solution for our business”.