Social Media for Restaurants: Improving your Online Reputation

Using social media to improve your online reputation

Online reputation is important for any business. We at New Media Ghost can help you with your online reputation management as part of our bespoke marketing service. We outline the importance of social media for restaurants and explore the ways in which we can improve your restaurant’s reputation through online reputation management.

Why social media is important for reputation management

Online reputation can have a major effect on the success of a business. Who will want to dine at a restaurant with poor customer reviews plastered all over social media? You may have a 5-star food hygiene rating, but if your online reviews are poor then this can easily put off potential customers.

When it comes to social media for restaurants, a first-class reputation management strategy can help improve your restaurant’s reach, customer satisfaction, and generally drive up business. A lack of online reputation management only gives your competitors an advantage.

As you know, good reputation doesn’t only come from quality food and drink. Customer service is just as important, whether it be at the restaurant table or online. Engaging with customers on social media is a key ingredient in improving your restaurant’s brand.

Customer review sites such as TripAdvisor are an effective way of managing your reputation. Actively respond to customer reviews, whether positive or negative; show that you appreciate people’s comments and seek to address their issues. This takes time and dedication. We understand that there is much to do when running a restaurant and managing your social media can take a back seat. This is why we at New Media Ghost manage social media for restaurants.

What we can do

We work to improve social media for your restaurant by responding to customer reviews and comments on your behalf. This is a key part of the process – 87% of UK diners choose a restaurant based on its online reviews. By engaging with your customers online, you increase the chance that they will return, and it is a great way to attract new diners.

As a responsive restaurant, you increase customer satisfaction and therefore your online reputation. It’s not just the frequency with which you respond, it’s the content of your response. 89% of potential customers read a business response to reviews, so we make sure your comments are consistent with your brand identity. New Media Ghost can work with you to identify the best strategy for your restaurant. We will find what people are writing about your restaurant and take control of your brand reputation, leaving you to work on the other important aspects of your business. 

“We no longer know when the restaurant’s quiet periods are since taking on the support of New Media Ghost.” Michele Davies, SVAGO

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Financial implications

Think of the financial impact of negative reviews on your business. If 87% of UK diners allow reviews to influence their choice of restaurant, imagine how many customers your restaurant could be attracting with improved online reputation management. On the flip side, think about how many customers you could be losing due to negative reviews. Can you really afford not to have a successful strategy in place to increase your restaurant’s online reputation?

New Media Ghost helps improve social media for restaurants by offering a bespoke marketing service catered to your needs. Contact us now to maximise your restaurant’s potential.