Understanding Brand Personality
When you think about one of the biggest brands out there like Apple, who instantly comes to mind? Steve Jobs, right? How about Microsoft? Bill Gates. Now tell me, when customers hear your brand name, who do you want them to think of?
Brand Personality refers to a unique set of human characteristics associated with a brand. It is what differentiates a brand, setting it apart from its competitors. It’s not just about what you do, but who you are and how you do it. In the context of personal branding, brand personality is the perceived image you create in the mind of others. It can be your values, abilities, or even your distinctive style, which makes you instantly recognisable.
For example, let’s consider Steve Jobs again. His innovative mind, perfectionist attitude, and distinctive black turtleneck ensemble became synonymous with his personal brand. He was not just selling Apple’s products; he was selling his vision, his unique take on technology, and that’s what people bought into.
Invest in your Personal Brand
Investing in your yourself is an investment in your professional success.
We understand that creating a personal brand and maintaining it across several platforms can be time-consuming. That’s exactly what we’re here for! We can manage your digital presence by analysing your personal brand needs and combining powerful resources with the latest digital marketing techniques to strengthen your personal portfolio.
Building a personal brand have a positive effect on business growth, and it can be highly effective in raising your image above competitors. I’m sure you’re aware that as soon as we hear about someone, or want to understand more about them, we take to the search engine and review whatever we can online.
As people connect online, it’s your online personality that leaves a lasting impression, long after the meeting has ended. Indeed, personal branding is a worthwhile investment that cannot only differentiate you from the crowd but also position you as a thought leader in your industry.
Personal branding is not about being a different person, it’s about being your true self consistently. Investing in your personal brand can boost your career and open doors to opportunities you never knew existed.
If you want to learn more about personal branding, below are top 10 tips to help you build yours.
Alternatively, contact us at New Media Ghost if you need us to assist you. We are passionate about helping individuals like you master the power of your uniqueness.
Top 10 Tips