We write about cybersecurity awareness month for cyber professionals.
Every October, since 2004, has been dedicated to raising the awareness of cybersecurity amongst individuals and businesses. Both public and private sectors work together to create educational content. Pushing the importance of cybersecurity to the forefront of social media. What makes this month even more special is that it’s the 20th anniversary of the campaign! So, you might be wondering “How can my cybersecurity company make the most of this?”.
Cybersecurity Awareness Month is the perfect time to promote your solutions. With the huge influx of information about cyber threats, your audience will be more aware than ever of the necessity of staying protected.
Here are some effective ways you can use this year’s Cybersecurity Awareness Month to promote your solutions:
Simple Messaging to Promote Your Cyber Solutions
Keeping things simple
The theme of this year revolves around simplicity. As you may know, CISA is launching a brand-new awareness program that uses 4 easy steps that anyone could use to stay safe online. This theme is all about making things easier for the public, so it’s key to keep your messaging simple. Your audience may not know a lot of the technical vocabulary involved in cybersecurity. When creating educational content, be sure to keep the language simple and easy to understand.
Shifting Awareness to Your Cyber Business
Potential leads are measured in stages of awareness. From unaware, to most aware. Cybersecurity Awareness Month is the perfect time to shift your audience from unaware into the problem and solution aware stage that your company offers. Use your online digital platforms to highlight the main threats they could be facing and the consequences it could have on them. Once they’ve seen enough to be concerned, that’s when you can put your solutions in the spotlight.
Whilst you can use this month to your advantage, it’s important to stick to the core value of the month: Raising awareness. Ensure that the majority of your content is educational. Teaching your audience about the threats and simple steps they can take to avoid them. This is also a great time to use lead magnets such as free guides and white papers, offering valuable content whilst also growing your prospects.
The Cyber Professionals Community
The month of October is all about the cybersecurity community coming together with a common goal. So, make the most of it! Why not raise awareness this cybersecurity awareness month for cyber professionals in your business? Spend time liking, commenting, tagging, and replying on other related posts. This will increase the reach of your messaging and increase the chance of being seen by potential leads. Also, remember to keep an eye on the trending cybersecurity hashtags and use them in every post and of course, only do this if you are interested in the posts.
One of the most important things to do this month is to stay consistent. Since this time is vital to boost your brand awareness, you should be posting content every single day and make the relevant interactions.
Feel like you don’t have the time for it? Here at New Media Ghost, we can take the stress off your shoulders. With an experienced team of marketing experts working in your sector, we can easily create, schedule, and maintain a stream of high-quality content. Here are a few of the number of things we can do for our Cyber clients.
We’re offering a Free 20-minute consultation to answer any questions or queries you might have.