Education has a variety of benefits. Learning to use social media to educate the public about surgery benefits potential patients as well as your practice. Educating peers, colleagues and students alike in your specialism helps support their learning and increases trust and credibility. It can also boost your online traffic and engagement. We are living in a rapidly evolving information age. 2.89 billion of us are active social media users. Understanding how to use social media is vital to ensuring your practice is relevant in today’s market. We outline the reasons why surgeons should be using social media to educate in order to improve and promote their personal brand and their practice.
Education, Education, Education
There are several ways in which you can use your practice’s social media platforms to educate. Writing blogs on topics people are searching for is an excellent starting point. People tend to make assumptions regarding medical operations. This is due to a lack of awareness of what surgery entails. Educate readers and potential patients about the surgery they seek. This helps you build trust and gain credibility in the eyes of your clients, improving the likelihood of more business.
Additionally, showcase what your practice has to offer by making your blogs focused and relatable, keeping the end-user in mind. Write about topics that may interest potential patients. For example, if someone is seeking facial cosmetic surgery, they may seek the benefits and risks of such an operation by searching on the internet. Use your social media platforms to link to these blogs. This will help drive up online traffic to your website and therefore increase the visibility of your practice and expertise.
You can also educate people by sharing content such as interesting new research or articles via Twitter, Facebook, or LinkedIn. You may want to consider branching out into visual modes of communication, such as YouTube videos. These can be used to create short and snappy content, visually demonstrating what you wish to convey.
Using social media to educate can help break down barriers between surgeons and the public. For example, use platforms like RealSelf or Twitter to hold question and answer sessions to eradicate fears or misconceptions about surgery. As a result, this creates a relationship between yourself and your patients. Share testimonials on your social media platforms from previous clients to educate and attract new clients. This allows you to increase awareness about the patient journey, evidencing why your practice is best for the job.
Who else can benefit social media education?
Using social media is not just about educating the public, however. It is just as beneficial to use social media to educate yourself. Do this by engaging with your fellow surgeons in social media groups, where knowledge can be shared. Build relationships with other surgeons by contributing to discussions with your own expertise and promote the good work your practice undertakes. As a result, your practice will gain credibility among your peers, improving your personal brand and cementing yourself in the market.
By using social media to educate, you can gain valuable insights into your market by understanding what people want from a private practice. Likewise, learn from surgeons and others in private practice, whether that is in terms of medical issues or tips on how to use social media to market your personal brand online. The connections and relationships you make online can lead to real-world benefits, such as networking and event opportunities that can increase the visibility of your practice.
How we can Help
New Media Ghost offers a bespoke marketing service tailored to meet your needs. Email us today for a confidential chat. You can discover more social media tips for surgeons by visiting our blogs on how social media can help your private practice and why it is important that surgeons learn to use social media.