The rise of veganism has had a significant impact on the restaurant market. Restaurants are adapting to this trend by capitalising on an increased demand for plant-based foods. You do not want your restaurant to miss out on this rapidly growing market. Demand for meat-free food in the UK increased by 987% in 2017, with 92% of plant-based meals being consumed by non-vegans in 2018. New Media Ghost can help you by marketing your restaurant on social media as a healthy vegan-friendly eatery to meet this high demand, thus driving up business.
Such is the growing popularity of veganism, by tapping into the healthy food market, your restaurant will be open to an increasingly larger community of food-lovers that lead a health-conscious lifestyle. Of course, this means you’ll be competing with restaurants that specialise in vegan foods. You will need a marketing strategy to promote your image as a healthy restaurant to stand out from the crowd. Projects like the Atlantic Healthy Food Eco-System project (AHFES) show the importance of adapting to new trends; by marketing your restaurant as a healthy food eatery, you can drive up business and attract new customers.
Marketing your Restaurant on Social Media
Embracing the vegan market has proven to be profitable for restaurants. According to a 2018 study, 51% of chefs included vegan dishes in their menus. Additionally, restaurants enjoyed a 13% increase in business in response to adding vegan options. By catering to the vegan market and showcasing it on social media, you open your restaurant to a new audience.
The same study found that tagged and shared social media photos of vegan foods at restaurants increased by 79% between 2017 and 2018. Therefore, by including vegan dishes in your menus and posting them on your social media, you are boosting the possibility of a larger social media following and an increase in social media engagement. Start posting and sharing your restaurant’s best vegan dishes to promote your image as a healthy restaurant that is sensitive to the needs of its customers. This, in turn, can positively affect your brand’s online reputation, particularly among people seeking restaurants offering plant-based foods.
Social media is vitally important when it comes to marketing your restaurant’s brand. There has been a 31% increase in vegan dishes served by restaurants between 2017 and 2018. This is partly due to the influence of social media food bloggers. In June 2018 alone, the hashtag “#vegan” had more than 61 million posts listed on Instagram. The influence of food bloggers is undeniable. Having local vegan or vegetarian food bloggers post and share your food online can be a useful marketing strategy to attract new diners who may not have heard of you before.
New Media Ghost can help promote your restaurant’s brand through a bespoke marketing service tailored to your needs. Contact us now or visit our blog to discover more marketing tips for restaurants.