You may be wondering how businesses use social media in their marketing strategy. In this digital age, social media is an integral part of any business’s communication strategy. Therefore, it is important you get it right. New Media Ghost shows you how to use social media to market your brand and grow your business.
How Businesses Use Social Media
Businesses of all sizes use social media to market their brand, whether they are a large-scale conglomerate or a local SME. A 2017 study found that the top 2 most popular social media platforms for businesses are Facebook and LinkedIn, which are followed by YouTube and Twitter respectively. With a number of social media platforms competing, Facebook is still claiming to be the largest social media site in the world, according to a report by Adobe. There is no mention of LinkedIn, however YouTube has claimed the second spot. Here are some of the ways in which businesses use social media in their marketing:
- Use Facebook to Advertise Your Services
Facebook is number 1 when it comes to B2C marketing, and there is a good reason why. 2.5 billion people use Facebook every month. The platform allows you to set up your own business page and promote your brand by sharing, liking, and posting content to a large audience with a broad demographic. So promote your business via targeted Facebook ads and reap the rewards.
- Manage Your Online Reputation
Social media can be used to manage your business’s online reputation. For example, if you have a business page on Facebook, customers will be able to rate your services should you allow recommendations to be viewable on your page. Customers can share their ratings of your business publicly; these recommendations will affect your overall Facebook rating.
- Use LinkedIn to Enhance Credibility and Engage with Professionals
LinkedIn is the social media platform for connecting with other professionals. For instance, it can help you build credibility within the business community and provide you with opportunities to network with other professionals. Use LinkedIn to promote your brand and join events. Additionally, learn from other businesses and explore new ideas and gain market insights.
- Promote Your Brand Through Content Creation
The same 2017 study found that written content is the most engaging type of content businesses can use on social media. For example, blogs are an effective way of communicating to your audience what your business stands for. You should regularly post new blogs to reflect that your business is up to date with market changes and customer needs.
- Increase Customer Engagement
Build an online rapport with your customers by encouraging engagement. As more people engage with your content by liking and sharing, your visibility will increase. Thus, you will attract new clients. Businesses with higher levels of proactive customer engagement on social media will, as a result, have higher levels of exposure. This is good news if you’re giving your customers a great service.
The above is a general overview of how businesses use social media to maximise their potential. New Media Ghost can help you with this, and so much more. Click here to visit our marketing for businesses page.
What We Offer
New Media Ghost take pride in our work. We want to ensure that your business reaches its potential, and the only way to do that is by having an effective marketing strategy that embraces social media. We will assess your current branding and whether or not you have a marketing plan. Then, we will advise and assist you in developing a comprehensive strategy to drive up business and attract new clients.
We offer a bespoke service tailored to your needs. If you wish to learn more about how we can help your business, please do not hesitate to contact us here or call +44 (0) 7446 422204