As technology is ever evolving, we are witnessing a remarkable shift in healthcare causing the rise of digital health technology. ‘HealthTech’ is changing the way care is delivered to patients. The relationship between technology and digital health is reshaping the healthcare industry. Advances such as nanotechnology, AI and 3D-printing are testament to this. We look…
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Your private practice is open and ready for clients. But does anybody know? You do a Google Search of your practice and there it is – sat at the bottom of the pile, on page 23. But how do you get to the top of search results? That’s where SEO comes in. We explore the…
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Social media is a highly valuable tool. If utilised successfully it can benefit your private practice in several ways, enabling you to gain an advantage over your competitors in the market. After all, we live in a rapidly changing digital era, where technology will only continue to develop. Therefore, it is important that you embrace…
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Education has a variety of benefits. Learning to use social media to educate the public about surgery benefits potential patients as well as your practice. Educating peers, colleagues and students alike in your specialism helps support their learning and increases trust and credibility. It can also boost your online traffic and engagement. We are living…
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Private practice surgery is a booming industry. The Organisation for Economic Co-Operation and Development (OECD) estimates that since 2010, there are 400,000 more surgeons in private practice – a 32% increase in total. Surgery is a constantly evolving, an ever growing industry that demands adaptation, and that includes more than just your surgical ability. Nowadays,…
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As a surgeon in private practice, we understand that time is paramount. New Media Ghost offers a bespoke marketing service designed to meet your individual needs. We provide marketing for surgeons in private practice, so you can focus on what you do best. Why work with Professionals? As with any business, it is imperative that…
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New Media Ghost’s marketing tips for surgeons will help you build trust through your personal brand. From a patient perspective, it’s daunting how many indexes and websites there are to find private surgeons. You belong to a nexus of thousands of competing peers. What that means for you is that it’s not enough to be…
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Surgeons need better marketing thanks to FaceApp Unless you’ve been living under a rock for the last week, there’s a good chance you’ve encountered FaceApp recently. In short, it’s a facial augmentation app. One of its features attempts to simulate how you’ll look in 50 years or so. Despite its simple premise, FaceApp has taken…
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19-year-old Maisie Hazelwood became the subject of public controversy after a wave of articles about her so-called ‘Snapchat obsession’ dominated the media. The Mirror and the Mail were quick to pen pieces about Hazelwood’s destructive relationship with the social media app, which allows users to digitally clear up blemishes and other undesirable traits. You might…
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Enhancing surgeon’s personal brand has become essential for today’s market, whether you’re a business or an individual. We already have a personal brand from how people perceive us, so it’s about making your profile stand out. As promised at the RCS, Surgeons In and Out of Theatre Conference, below are our top 5 LinkedIn tips…
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