Managing your brand reputation for any business is difficult especially as a surgeon. With only one bad comment, a client can do a lot of damage to your reputation. A negative comment doesn’t necessarily mean you’ve done a bad job, there are many reasons for negative feedback. From the client not being the right fit…
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Should Surgeons Use Social Media Influencers? The impact of using social media influencers as a surgeon can be two-fold for a surgeon with a private practice, in fact for any brand. Should you be one of the surgeons using social media influencers? You can choose a personality who is well known or someone who quietly…
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Private practice surgeons need online marketing to grow their clientele. At New Media Ghost, we will work compliantly and offer low-cost online marketing. We will put together a comprehensive plan, develop it, and follow up to get you the results you need. We are a small marketing company (not agency) who will help you with…
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As technology is ever evolving, we are witnessing a remarkable shift in healthcare causing the rise of digital health technology. ‘HealthTech’ is changing the way care is delivered to patients. The relationship between technology and digital health is reshaping the healthcare industry. Advances such as nanotechnology, AI and 3D-printing are testament to this. We look…
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Your private practice is open and ready for clients. But does anybody know? You do a Google Search of your practice and there it is – sat at the bottom of the pile, on page 23. But how do you get to the top of search results? That’s where SEO comes in. We explore the…
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Social media is a highly valuable tool. If utilised successfully it can benefit your private practice in several ways, enabling you to gain an advantage over your competitors in the market. After all, we live in a rapidly changing digital era, where technology will only continue to develop. Therefore, it is important that you embrace…
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Education has a variety of benefits. Learning to use social media to educate the public about surgery benefits potential patients as well as your practice. Educating peers, colleagues and students alike in your specialism helps support their learning and increases trust and credibility. It can also boost your online traffic and engagement. We are living…
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Private practice surgery is a booming industry. The Organisation for Economic Co-Operation and Development (OECD) estimates that since 2010, there are 400,000 more surgeons in private practice – a 32% increase in total. Surgery is a constantly evolving, an ever growing industry that demands adaptation, and that includes more than just your surgical ability. Nowadays,…
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As a surgeon in private practice, we understand that time is paramount. New Media Ghost offers a bespoke marketing service designed to meet your individual needs. We provide marketing for surgeons in private practice, so you can focus on what you do best. Why work with Professionals? As with any business, it is imperative that…
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New Media Ghost’s marketing tips for surgeons will help you build trust through your personal brand. From a patient perspective, it’s daunting how many indexes and websites there are to find private surgeons. You belong to a nexus of thousands of competing peers. What that means for you is that it’s not enough to be…
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