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Managing Digital Presence

personal brand

Personal Branding As An Entrepreneur

I want to share insights about personal branding from an entrepreneur’s perspective. My name is Kiki, and I am the founder of New Media Ghost. This is my personal branding journey. I established New Media Ghost in 2017. My focus was on what I knew best – personal branding. There was no problem to solve…
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Unveiling Customer Pain Points with New Media Ghost

Unveiling Customer Pain Points

Understanding and addressing customer pain points is vital for any business striving for success. By identifying these issues along the customer journey, organisations can optimise their strategies, enhance customer satisfaction, and achieve sustainable growth. In this article, we unveil customer pain points and delve into the concept of points, explore how to identify them within…
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Top 10 Tips to Build your Personal Brand

10 Tips to Build your Personal Brand

Undoubtedly, the digital revolution has transformed personal branding patterns. In response, we’ve compiled 10 key tips to elevate your personal brand in this fast-paced, social media-driven market. Now more than ever, a robust personal brand plays a pivotal role in your success and business growth. In this guide, we’ll delve into the essence of personal…
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Mobile Friendly Website

The Importance of a Mobile-Friendly Website

Having a mobile-friendly website has become an essential requirement for businesses of all sizes. According to Statista, by 2024 there is likely to be 17.72 billion mobile devices worldwide. Most use the internet on their mobile devices today so neglecting the mobile experience can have detrimental effects on user engagement, conversions, and overall business success. …
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Top 3 Powerful Content Writing Strategies

Top 3 Powerful Content Writing Strategies

Crafting compelling content that captivates your audience requires effective writing strategies. We will explore top three powerful content writing strategies to help you achieve just that. First, understanding your target audience enables you to tailor your content to their preferences and needs. Second, leveraging storytelling techniques infuses your content with relatability and emotion, keeping your…
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10 Top Tips For Website Lead Generation

10 Top Tips to Generate Website Leads

Looking to take your business to new heights by harnessing the power of website lead generation? Need to capture more website leads and convert them into loyal customers? We give you 10 top tips to generate website leads that can convert into customers. Key Takeaways Enhance your business growth by designing a captivating landing page…
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AI for SEO

AI for SEO – Can I Get Penalised?

Using AI for Search Engine Optimization The continuous rise in using artificial intelligence still begs the question on whether AI for SEO can go against search engine guidelines. Early 2022 we wrote a blog post on whether AI generated SEO content is spam by Google. It seems not much has changed from our original article. …
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social media training case study

Social Media Training Results

Social Media: Employees Wasting Work Time? “Engaging staff to use social media through training became a profitable solution for our business”. D Richardson An overview of what Social Media training can achieve for you or your business. Overview The Managing Director asked New Media Ghost to train his Estate Agency staff on using LinkedIn. Some…
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AI Generated Content

AI Generated SEO Content Is Spam By Google

A hot topic right now is news on AI generated SEO content is classed as spam by Google. John Mueller, Google’s Search Advocate has called AI generated content ‘spam’ whilst answering a question by Rohan Chaubey, a reddit moderator during Google Search Central SEO office hours hangout.  Googles webmaster guidelines have recommend users to avoid…
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Clubhouse Information - Digital Marketing For Business

Clubhouse Revelations: The Exclusive, Invite-Only Social Media App Taking 2021 By Storm

There’s a new club in town and it’s invite-only! Launched in 2020, Clubhouse is the social networking app quickly gaining popularity. The app boasts several high-profile users, from Elon Musk to Oprah. But what exactly is Clubhouse? And is it worth joining? The only way in is through an invitation from someone you know. Sounds…
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