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Category: Businesses

Managing Digital Presence

Do you ‘Trick’ Your Audience? - Why Businesses Need To Stay Ethical and Honest

Do you ‘Trick’ Your Audience? – Why Businesses Need To Stay Ethical and Honest

Businesses need to stay ethical and honest in this age of social media. Communicating your brand’s messages and values has never been easier. But, public opinion is everything. There has been a rapid increase of awareness within audiences surrounding the ethical and social impacts of brands. Even going to the point of boycotting companies that…
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Remember, Remember The Top 5 Tips for an Effective Marketing Strategy

Remember, Remember The Top 5 Effective Marketing Strategy Tips

Remember, remember, the fifth of November! Guy Fawkes may not have managed to blow up parliament, but we’re sure that we can help you ‘explode’ your growth. We’ve compiled a list of our top 5 tips to accelerate your business! Top 5 Tips to Raise Your Marketing Strategy 1. Have Clear and Defined Objectives –…
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Learn to build a strong, authentic personal brand and position yourself as an industry expert.

Personal Branding Mistakes

Building a strong person brand is essential when establishing yourself as a trusted and expert industry leader. Here are some of the most common mistakes professionals make when building their personal brand. We will then discuss a few quick fixes you can make to improve your personal branding abilities. Personal Branding Mistakes There are several…
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personal brand

Personal Branding As An Entrepreneur

I want to share insights about personal branding from an entrepreneur’s perspective. My name is Kiki, and I am the founder of New Media Ghost. This is my personal branding journey. I established New Media Ghost in 2017. My focus was on what I knew best – personal branding. There was no problem to solve…
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Unveiling Customer Pain Points

Understanding and addressing customer pain points is vital for any business striving for success. By identifying these issues along the customer journey, organisations can optimise their strategies, enhance customer satisfaction, and achieve sustainable growth. In this article, we unveil customer pain points and delve into the concept of points, explore how to identify them within…
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10 Tips to Build your Personal Brand

Undoubtedly, the digital revolution has transformed personal branding patterns. In response, we’ve compiled 10 key tips to elevate your personal brand in this fast-paced, social media-driven market. Now more than ever, a robust personal brand plays a pivotal role in your success and business growth. In this guide, we’ll delve into the essence of personal…
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Mobile Friendly Website

The Importance of a Mobile-Friendly Website

Having a mobile-friendly website has become an essential requirement for businesses of all sizes. According to Statista, by 2024 there is likely to be 17.72 billion mobile devices worldwide. Most use the internet on their mobile devices today so neglecting the mobile experience can have detrimental effects on user engagement, conversions, and overall business success. …
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Top 3 Powerful Content Writing Strategies

Top 3 Powerful Content Writing Strategies

Crafting compelling content that captivates your audience requires effective writing strategies. We will explore top three powerful content writing strategies to help you achieve just that. First, understanding your target audience enables you to tailor your content to their preferences and needs. Second, leveraging storytelling techniques infuses your content with relatability and emotion, keeping your…
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10 Top Tips For Website Lead Generation

10 Top Tips to Generate Website Leads That Convert Into Customers

Looking to take your business to new heights by harnessing the power of website lead generation? Need to capture more website leads and convert them into loyal customers? We give you 10 top tips to generate website leads that can convert into customers. In today’s digital landscape, effective lead capture and conversion is critical for…
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AI for SEO – Can I Get Penalised?

Using AI for Search Engine Optimization The continuous rise in using artificial intelligence still begs the question on whether AI for SEO can go against search engine guidelines. Early 2022 we wrote a blog post on whether AI generated SEO content is spam by Google. It seems not much has changed from our original article. …
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