Building a strong person brand is essential when establishing yourself as a trusted and expert industry leader. Here are some of the most common mistakes professionals make when building their personal brand. We will then discuss a few quick fixes you can make to improve your personal branding abilities.
Personal Branding Mistakes
There are several common mistakes that are made when trying to build a personal branding:
Having a clear identity is the most important part of personal branding and is the ‘personal’ aspect. Your audience can’t know who you are if your identity is unclear. You need an understanding of your own values, expertise, and personality in order to consistently convey it to your audience.
Undefined target audience – You could be putting a lot of effort into building your personal brand, but it could all be going to waste if you’re catering it to the wrong audience. You need to think about exactly what type of people are going to find value in your content. Research the demographic, what platforms they’re active on and what style of content they want to see.
It’s obvious when you’re pretending to be someone else. Your audience will pick up very quickly if you’re unauthentic. It might be tempting to present yourself as someone you think people want to see, but keeping things personal and authentic is vital when building a personal brand.
Personal branding is not something you do once and then forget about, you need to stay on top of it and be consistent. This includes maintaining clear and concise values and opinions both online and offline. It also means posting content related to your personal brand regularly.
A key error when creating personal brand content is constantly trying to promote yourself or your business. This won’t build a loyal audience. You need to be providing them with content that educates and informs, or simply discusses topics of interest.
If you feel like you might have made any of these mistakes, there are a few quick fixes you can do to improve:
• Spend some time thinking about and outlining your core values and personality traits. Come up with a unique value proposition for your personal brand. It helps to write these down so you can use it consistently throughout your journey.
• Create a social media schedule. If you struggle to keep up with daily content, it’s worth putting some time aside to plan out the week or month’s content beforehand. This can help you stay consistent.
• Let us take care of it. Here at New Media Ghost, we’re experts when it comes to personal branding. With years of experience in personal brand before it even became a thing! We can help you define your identity, to planning and executing a strong marketing strategy, we cover all aspects of your personal brand. As a business owner, it’s often difficult to find the time for content creation and social media management. We can take all of it off your hands, allowing you to stand out as a leader in your industry whilst help maintain your image and reputation behind the scenes – After all we are ghost writers!
Contact us today, and become one of the few executive leaders who took the initiative to realise their potential, by building their personal brand with New Media Ghost.